Solar energy is becoming a more attractive clean energy solution for commercial organizations. A recent report from the Solar Energy Industries Association (SEIA®) and GTM Research reported that more than 27,000 U.S. homes and businesses installed solar energy systems between July and September 2010. The report also indicates that commercial installations grew 38 percent over the second quarter to reach 103 megawatts (MW).
Why are so many businesses turning to solar, you might ask? An investment in solar energy can provide significant value from a branding, costs-savings, and regulatory standpoint.
Branding. Carbon pollution produced by traditional sources of electricity has gained significant media attention in recent years. Companies that take action to reduce their carbon footprint by installing solar showcase their commitment to environmental stewardship. This effort may resonate with consumers and impact their decision to purchase the company’s products or services. Studies show consumer purchasing and patronage is influenced by their perception of a company’s commitment to environmental sustainability.
Cost Savings. Solar is not as expensive as it used to be. Previously, solar was regarded as an energy option reserved for those that could afford hefty, up-front equipment and installation costs. Today, innovative finance options like power purchase agreements and solar leases, along with state and Federal incentive programs are transitioning solar from what we call a “dark green” to “cash green” or affordable energy solution. In addition, installing solar can provide great savings on your monthly energy bill, serve as a hedge against rising electricity costs and help increase the value of your property.
Regulatory Compliance & Energy Independence. Some states have implemented policies that require the introduction of renewable energy sources to lead the nation towards an energy independent future. Large-scale energy users that install solar in advance of government mandates put themselves ahead of the curve and are positioned as leaders working towards a cleaner and more secure future for their state and the nation.
For more information about the commercial benefits of solar visit http://photonhq.com/what-we-do/solar-for-business.html.












